Magic City Sips is Birmingham’s premier year-round experience that celebrates and supports our vibrant food and drink scene. From casual bites to crafted cocktails, we bring together local bars, restaurants, and patrons to experience the best of Birmingham’s hospitality industry. Whether you're meeting clients, enjoying a night out with friends, or savoring a quiet dinner, SIPS connects you with the places that make our city unique. Join the movement—eat, drink, and love local!
Sign up today to be a part of Magic City Sips 2025! This is your opportunity to engage with the community, attract a wider audience, and vie for recognition in the prestigious Sippy Cup Awards!
To be included in SIPS, your establishment must opt-in to the participation options in the registration form below.
All locally owned bars & restaurants in the Birmingham City limits are welcome to participate!
Upon registration, the City of Birmingham will provide:
Emerald Lounge
Mayawell Bar
Majestic Lounge
The Mayor
The Filling Station
Pizza Café and Bar
4 Seasons Sports Bar and Grill
Magnolia Point
Michael's Restaurant
Bosses @ Midtown
Uptown Jazz Lounge
Pilcrow
Woodlawn Theater Bham
The Crestwood Tavern
Hemings
The Margaret
The Shop @1417
Leafly Boba Bar
Continental Drift
Tucana Tiki Bar
Tasty Town
Interested in becoming a partner?
Email Whitney at whitney@whitney-b.com.
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July 13, 2025 ~ 1:00-4:00 pm
Location: The Frank Rooftop
(201 20th Street N., Birmingham, AL 35203)
Come kick it with Magic City SIPS at the Birmingham Legion FC game as they take on Colorado Springs, the reigning USL Championship Cup winners!
We’re inviting you—and the whole family—to come out, rep SIPS, and enjoy a night of fun, team spirit, and community energy. Use our exclusive promo code to grab discounted tickets and be part of the action. Don’t forget to stop by the SIPS swag table for some free goodies and a photo moment—we’ll have our signature backdrop set up and ready for you!
Let’s fill the stands with good vibes and Magic City flavor.
See you there!
Join us for a night out with Birmingham Legion!
Details & registration link coming soon!
The Sippy Cup Awards is the grand finale of Magic City SIPS, celebrating the best in Birmingham’s bar and restaurant scene. This event brings together industry professionals, SIPS participants, and the community to recognize standout spots for cocktails, beer, wine, mocktails, appetizers, vibes, and more. With awards, drinks, and plenty of good energy, it’s a night to highlight the talent and creativity that make Birmingham’s hospitality scene shine.
Registration link coming soon!
Magic City Sips is committed to helping local businesses thrive. Our Business Resources & Support section offers valuable tools and resources to empower bars, restaurants, and other hospitality establishments. From marketing assistance and financial resources to workshops and educational opportunities, we’re here to help you grow, improve operations, and build lasting relationships with the community.
See below!
Business Resources
Whether you're new to the industry or a seasoned business owner, Magic City Sips is your partner in success.
Provides business resources, networking opportunities, and a healthcare program (ARHACare) designed for the hospitality industry.
Visit ARHA Website
Offers incentives and programs to support businesses, including those in the hospitality sector, and connects them with talent development initiatives.
Visit Innovate Alabama Website
Specializes in placing candidates in hotel and restaurant positions across the Birmingham area.
Offers programs in culinary management, hotel management, and baking/pastry.
Offers degrees and certificates in culinary techniques, food and beverage service, and event management.
A state-of-the-art facility for hospitality management education.
Provides students with hands-on training and internships in various areas of the hospitality industry.
Provides accounting services tailored to the hospitality industry, including financial audits, tax planning, and business valuations.
Promotes Birmingham as a location for hospitality-related businesses and highlights the city's thriving food and beverage industry.
Offers information and resources for tourism professionals and those interested in learning more about Alabama's tourism sector.
Culminating the festivities is the prestigious "Sippy Cup Awards," a recognition of excellence in various categories, diligently voted upon by the patrons.
Voting for the 2025 Sippy Cup Awards opening soon!
Emerald Lounge
Mayawell Bar
The Mayor
Bosses @ Midtown
Majestic Ultra Lounge
The Margaret
Ricky at Mayawell
Adiós & The Shop @ 1417
Join us in shaping an unforgettable experience for Birmingham's residents and visitors alike during Magic City Sips