Magic City Sips:

Eat. Drink. Local.


Savor the Magic

Register Now!

What is Magic City Sips?

Magic City Sips is Birmingham’s premier year-round experience that celebrates and supports our vibrant food and drink scene. From casual bites to crafted cocktails, we bring together local bars, restaurants, and patrons to experience the best of Birmingham’s hospitality industry. Whether you're meeting clients, enjoying a night out with friends, or savoring a quiet dinner, SIPS connects you with the places that make our city unique. Join the movement—eat, drink, and love local!

Calling All Bars and Restaurants

Join Magic City Sips!


Sign up today to be a part of Magic City Sips 2025! This is your opportunity to engage with the community, attract a wider audience, and vie for recognition in the prestigious Sippy Cup Awards! 

To be included in SIPS, your establishment must opt-in to the participation options in the registration form below.


All locally owned bars & restaurants in the Birmingham City limits are welcome to participate!

Don't miss out

What you get when you join SIPS!


Upon registration, the City of Birmingham will provide:

  • A QR code & decal sticker for display, allowing patrons to engage and vote
  • Digital marketing materials to promote your participation
  • Opportunities to participate in event activations & citywide promotions
Register Now!

Our 2025 Participants

Emerald Lounge

Visit Website

Mayawell Bar

Majestic Lounge

The Mayor

The Filling Station

Pizza Café and Bar

4 Seasons Sports Bar and Grill

Magnolia Point

Michael's Restaurant

Bosses @ Midtown

Uptown Jazz Lounge

Pilcrow

Woodlawn Theater Bham

The Crestwood Tavern

Hemings

The Margaret

The Shop @1417

Leafly Boba Bar

Continental Drift

Tucana Tiki Bar

Tasty Town

2025 Partners

Interested in becoming a partner?

Email Whitney at whitney@whitney-b.com.

Birmingham Legion

Redmont Distilling Co

98.7 Kiss

Birmingham Stallions

Max Transit

Stay in the SIPS Loop!

Get the latest events, happy hours, and hot spots delivered straight to your inbox.

Savor the Magic

SIPS & Sound waves

July 13, 2025 ~ 1:00-4:00 pm

Location: The Frank Rooftop

(201 20th Street N., Birmingham, AL 35203)

Come kick it with Magic City SIPS at the Birmingham Legion FC game as they take on Colorado Springs, the reigning USL Championship Cup winners!


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We’re inviting you—and the whole family—to come out, rep SIPS, and enjoy a night of fun, team spirit, and community energy. Use our exclusive promo code to grab discounted tickets and be part of the action. Don’t forget to stop by the SIPS swag table for some free goodies and a photo moment—we’ll have our signature backdrop set up and ready for you!

Let’s fill the stands with good vibes and Magic City flavor.

See you there!

SIPS Event Schedule


July 19

Kick It with SIPS

TIME: TBD

Join us for a night out with Birmingham Legion!

Details & registration link coming soon!


Nov 3

Magic City SIPS:

Sippy Cup Awards

TIME: 5:00pm-9:00pm

The Sippy Cup Awards is the grand finale of Magic City SIPS, celebrating the best in Birmingham’s bar and restaurant scene. This event brings together industry professionals, SIPS participants, and the community to recognize standout spots for cocktails, beer, wine, mocktails, appetizers, vibes, and more. With awards, drinks, and plenty of good energy, it’s a night to highlight the talent and creativity that make Birmingham’s hospitality scene shine.

Registration link coming soon!


Supporting Birmingham’s Hospitality Industry.

Magic City Sips is committed to helping local businesses thrive. Our Business Resources & Support section offers valuable tools and resources to empower bars, restaurants, and other hospitality establishments. From marketing assistance and financial resources to workshops and educational opportunities, we’re here to help you grow, improve operations, and build lasting relationships with the community.

See below!

Business Resources

Whether you're new to the industry or a seasoned business owner, Magic City Sips is your partner in success.


Professional Organizations:

Alabama Restaurant and Hospitality Association (ARHA)

Provides business resources, networking opportunities, and a healthcare program (ARHACare) designed for the hospitality industry.

Visit ARHA Website

Innovate Alabama

Offers incentives and programs to support businesses, including those in the hospitality sector, and connects them with talent development initiatives.

Visit Innovate Alabama Website


Staffing and Job Resources:

Hospitality Staffing Solutions (HSS)


Specializes in placing candidates in hotel and restaurant positions across the Birmingham area.

Visit HSS Website


Education and Training:

Jefferson State Community College – Culinary & Hospitality Institute

Offers programs in culinary management, hotel management, and baking/pastry.

Visit Jefferson State Website

Lawson State Culinary Arts

Offers degrees and certificates in culinary techniques, food and beverage service, and event management.

Visit Lawson State Website

Auburn University – Tony and Libba Rane Culinary Arts Center


A state-of-the-art facility for hospitality management education.

Visit Auburn University Website

Birmingham City Schools – Academy of Hospitality and Tourism (AOHT)


Provides students with hands-on training and internships in various areas of the hospitality industry.

Visit BCS Hospitality & Tourism Program

Other Resources:

City of Birmingham - Office of Business Diversity & Opportunity

Jackson Howard & Whatley


Provides accounting services tailored to the hospitality industry, including financial audits, tax planning, and business valuations.

Visit Jackson Howard & Whatley Website

Birmingham Business Alliance


Promotes Birmingham as a location for hospitality-related businesses and highlights the city's thriving food and beverage industry.

Visit BBA Website

Alabama Tourism Department


Offers information and resources for tourism professionals and those interested in learning more about Alabama's tourism sector.

Visit Alabama Tourism Department Website

The Sippy Cup Awards

Culminating the festivities is the prestigious "Sippy Cup Awards," a recognition of excellence in various categories, diligently voted upon by the patrons.

Voting for the 2025 Sippy Cup Awards opening soon!


Check out the 2024 Magic City Sips Award Winners!

Best Mocktail:

Emerald Lounge

Best Cocktail:

Mayawell Bar

Best Happy Hour App:

The Mayor

Best Beer Selection:

Bosses @ Midtown

Best Wine Selection:

Majestic Ultra Lounge

Best SIPS Collaborator:

The Margaret

Favorite Mixologist:

Ricky at Mayawell

Best Vibes:

Adiós & The Shop @ 1417


Cheers!

Join us in shaping an unforgettable experience for Birmingham's residents and visitors alike during Magic City Sips