What is Magic City Sips?
Magic City Sips is Birmingham’s premier year-round experience that celebrates and supports our vibrant food and drink scene. From casual bites to crafted cocktails, we bring together local bars, restaurants, and patrons to experience the best of Birmingham’s hospitality industry. Whether you're meeting clients, enjoying a night out with friends, or savoring a quiet dinner, SIPS connects you with the places that make our city unique. Join the movement—eat, drink, and love local!
Calling All Bars and Restaurants
Join Magic City Sips!
Sign up today to be a part of Magic City Sips 2025! This is your opportunity to engage with the community, attract a wider audience, and vie for recognition in the prestigious Sippy Cup Awards!
To be included in SIPS, your establishment must opt-in to the participation options in the registration form below.
All locally owned bars & restaurants in the Birmingham City limits are welcome to participate!
Don't miss out
What you get when you join SIPS!
Upon registration, the City of Birmingham will provide:
- A QR code & decal sticker for display, allowing patrons to engage and vote
- Digital marketing materials to promote your participation
- Opportunities to participate in event activations & citywide promotions
Our 2025 Participants
Emerald Lounge
Mayawell Bar
Majestic Lounge
The Mayor
The Filling Station
Pizza Café and Bar
4 Seasons Sports Bar and Grill
Magnolia Point
Joyland
Alicia's Coffee
Michael's Restaurant
Bosses @ Midtown
Uptown Jazz Lounge
Pilcrow
Woodlawn Theater Bham
The Crestwood Tavern
Hemings
Prime Champagne Bar
The Margaret
The Shop @1417
Leafly Boba Bar
Continental Drift
Tucana Tiki Bar
Tasty Town
HERO
HERO
2025 Partners
Interested in becoming a partner?
Email Whitney at whitney@whitney-b.com.
Stay in the SIPS Loop!
Get the latest events, happy hours, and hot spots delivered straight to your inbox.
Savor the Magic
SIPS & Soundwaves
July 13, 2025 ~ 1:00-4:00 pm
NEW LOCATION: Michael's Restaurant
(1525 1st Avenue South, Birmingham, AL 35233)
SIPS Event Schedule
July 19
Kick It with SIPS
TIME: 7:00pm
Come kick it with Magic City SIPS at the Birmingham Legion FC game as they take on Colorado Springs, the reigning USL Championship Cup winners!
We’re inviting you—and the whole family—to come out, rep SIPS, and enjoy a night of fun, team spirit, and community energy. Use our exclusive promo code to grab discounted tickets and be part of the action.
Don’t forget to stop by the SIPS swag table for some free goodies and a photo moment—we’ll have our signature backdrop set up and ready for you!
Let’s fill the stands with good vibes and Magic City flavor. See you there!
Use the promo code MCSBH2 to get a discount on tickets!
GET TICKETS HERE
Nov 3
Magic City SIPS:
Sippy Cup Awards
TIME: 5:00pm-9:00pm
The Sippy Cup Awards is the grand finale of Magic City SIPS, celebrating the best in Birmingham’s bar and restaurant scene. This event brings together industry professionals, SIPS participants, and the community to recognize standout spots for cocktails, beer, wine, mocktails, appetizers, vibes, and more. With awards, drinks, and plenty of good energy, it’s a night to highlight the talent and creativity that make Birmingham’s hospitality scene shine.
Registration link coming soon!
Supporting Birmingham’s Hospitality Industry.
Magic City Sips is committed to helping local businesses thrive. Our Business Resources & Support section offers valuable tools and resources to empower bars, restaurants, and other hospitality establishments. From marketing assistance and financial resources to workshops and educational opportunities, we’re here to help you grow, improve operations, and build lasting relationships with the community.
See below!
Business Resources
Whether you're new to the industry or a seasoned business owner, Magic City Sips is your partner in success.
Professional Organizations:
Alabama Restaurant and Hospitality Association (ARHA)
Provides business resources, networking opportunities, and a healthcare program (ARHACare) designed for the hospitality industry.
Visit ARHA Website
Innovate Alabama
Offers incentives and programs to support businesses, including those in the hospitality sector, and connects them with talent development initiatives.
Visit Innovate Alabama Website
Staffing and Job Resources:
Hospitality Staffing Solutions (HSS)
Specializes in placing candidates in hotel and restaurant positions across the Birmingham area.
Education and Training:
Jefferson State Community College – Culinary & Hospitality Institute
Offers programs in culinary management, hotel management, and baking/pastry.
Lawson State Culinary Arts
Offers degrees and certificates in culinary techniques, food and beverage service, and event management.
Auburn University – Tony and Libba Rane Culinary Arts Center
A state-of-the-art facility for hospitality management education.
Birmingham City Schools – Academy of Hospitality and Tourism (AOHT)
Provides students with hands-on training and internships in various areas of the hospitality industry.
Other Resources:
City of Birmingham - Office of Business Diversity & Opportunity
Jackson Howard & Whatley
Provides accounting services tailored to the hospitality industry, including financial audits, tax planning, and business valuations.
Birmingham Business Alliance
Promotes Birmingham as a location for hospitality-related businesses and highlights the city's thriving food and beverage industry.
Alabama Tourism Department
Offers information and resources for tourism professionals and those interested in learning more about Alabama's tourism sector.
The Sippy Cup Awards
Culminating the festivities is the prestigious "Sippy Cup Awards," a recognition of excellence in various categories, diligently voted upon by the patrons.
Voting for the 2025 Sippy Cup Awards opening soon!
Check out the 2024 Magic City Sips Award Winners!
Best Mocktail:
Emerald Lounge
Best Cocktail:
Mayawell Bar
Best Happy Hour App:
The Mayor
Best Beer Selection:
Bosses @ Midtown
Best Wine Selection:
Majestic Ultra Lounge
Best SIPS Collaborator:
The Margaret
Favorite Mixologist:
Ricky at Mayawell
Best Vibes:
Adiós & The Shop @ 1417
Cheers!
Join us in shaping an unforgettable experience for Birmingham's residents and visitors alike during Magic City Sips
